July 11

Video Marketing Storytelling and Scriptwriting

HOW TO WRITE SIMPLE BUT EFFECTIVE VIDEO SCRIPTS

Video Storytelling and Scriptwriting

Now that you’ve got your video camera and lights turned on, what are you going to say?

Writing a script for your video is different from any kind of writing you have ever done before. Luckily for us all, video scriptwriting does NOT have to adhere to all the strict rules you learned in English class.

A good video script should be conversational.  The style of writing you learned in English class is way too formal for a video script.  (Take that Mrs. Snotzenheim!)

Before we go any further, let me make clear that I’m not talking about writing Hollywood-style video scripts.  The type of video script I am referring to here could be a simple talking head or a documentary style video of the story of your business, or an internet video commercial, or really any simple video.

WRITER’S BLOCK STRATEGY

When you write a video script and don’t have a clue what to say, first pretend you are speaking to a friend.  What would you say in explaining your subject matter to a friend?  Write that down.  Then go over it and perfect it with more expressive words.

Read it out loud and listen to yourself.  Is it easy to read, or is it full of $10 words?   Since video scripts are meant to be read aloud, they should be both easy to read and easy to understand.   Don’t use $10 words when a 5 cent word will do.   And no, that doesn’t mean you think the audience is a bunch of idiots.  It means too  many big words turn into tongue twisters that are difficult for the narrator to say and also difficult for the audience to listen to without wanting to tune out.

Sentence fragments are OK because that is how people speak.  Conversational.  That is HUGE with this kind of tv writing.  It’ll sound natural when heard, so the audience will feel comfortable.  Again, test this by reading it aloud.  This tyle of writing has been referred ti as writing for the EAR, not for the EYE.

ALWAYS READ YOUR SCRIPTS OUT LOUD AND LISTEN TO THEM, DON’T JUST READ THEM.  

Mrs. Snotzenheim would freak out, but I promise this is all tried and true video scripting technique.

VIDEO STORYTELLING Tips

I hope you enjoyed these tips on writing simple video scripts.  Here is a post describing the language of film and storytelling elements.  I wish you much success and joy creating video!

Storytelling Elements for Video

 


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how to write a video script, simple marketing script talking head, talking head video script, video marketing scriptwriting, video scriptwriting


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  1. This Video Production Tips blog is owned and operated by Lorraine Grula, a long time video production professional. Lorraine spent many years in the trenches as a television news photographer, field producer and video editor. She also freelanced, doing B2B videos, marketing videos and infomercials. Learn how to make videos from this award-winning, dedicated, lifelong pro. Connect with Lorraine using the buttons below.

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