How do you feel about television commercials? Like them or hate them, commercials have traditionally been the largest economic driver of the television broadcasting business. As the business model evolves, subscription fees can replace advertising revenue, but the need for businesses to communicate with customers means advertising will always be part of our world in …
The author of a novel will undoubtably use analogies and metaphors in order to add style and color to their writing. An example of a written analogy might be a phrase comparing your whirlwind schedule to being “busy as a bee,” or that searching for a lost object is akin to “finding a needle in …
Video has been increasing sales since the first TV sets were sold. Online video has increased those opportunities ten-fold. Research has shown without a shadow of a doubt that a video can increase sales dramatically. A video skyrockets the confidence and trust people have in the product they’re buying if they can see it in …
It can be every videomaker’s nightmare. You click play on your masterpiece– you know, the one that took months and tons of sweat to finish, but instead of displaying your filmmaking genius, the video file sputters and dies. OMG, it won’t even play! Yes, digital video files can “break.” They can become corrupted in a …
Nature is full of gorgeous, colorful animals that can make you gasp in wonder. Capturing the majesty on film is not always an easy task but it is vastly rewarding. The first challenge a wildlife photographer faces is location. A wildlife photographer has to go into the habitat of the animals in order to capture …
Projects For Beginning Film Maker One of the skills you need to develop to create professional-quality videos is the ability to think visually. Instead of words, you communicate using pictures. What visual cues can you – as the film director – show the viewer so he or she “gets” it? Here are sone of the …
Documentary filmmaking is a subcategory of film and video production where the production crew creates a work of journalism rather than a fictional movie. Instead of making up fictional characters and creating a world of make-believe, the documentary filmmaker’s job is to document real life and real people by accurately and fairly telling their stories. Journalism …
Take a look at these eight marketing characters advertising national brands. How many do you recognize? Do you know what product or company they represent? Every single time I showed pictures of marketing characters like this to my media students, 6-12, they instantly knew almost every single character They knew both the character name and …
Now that you have studied character marketing, it is time to come up with an original video commercial, featuring a character. YOUR ASSIGNMENT: Your assignment is to create and produce an original TV commercial using at least one character. Your commercial will promote a product using your character and established marketing techniques. (You can make …
BUILDING CHARACTERS FOR AN ORIGINAL MOVIE OR TV SHOW Interesting and unforgettable characters are probably the single most important element for any audience to enjoy a movie. People like stories about other people, so any good movie or TV show needs to start with fascinating, well-rounded characters audiences will relate to and enjoy watching. How …
Page [tcb_pagination_current_page] of [tcb_pagination_total_pages]