Final Cut Pro 10 is still a popular video editing program after being in the market for over a decade. Honestly, I’m shocked. It seemed like the worst marketing debacle since New Coke at the time, which was June, 2011. FCPX introduction was met with outrage by most of the professional video editing community, which …
Video Storytelling: How To Make Any Story Your Own. .CAMP – More than boxing from Lewis Masei on Vimeo. Video Storytelling Explained It’s a tale as old as time: a father lovingly passes down wisdom to his son, which then defines the son’s life. How many creative ways do you think this beautiful story has …
Projects For Beginning Film Maker One of the skills you need to develop to create professional-quality videos is the ability to think visually. Instead of words, you communicate using pictures. What visual cues can you – as the film director – show the viewer so he or she “gets” it? Here are sone of the …
Documentary filmmaking is a subcategory of film and video production where the production crew creates a work of journalism rather than a fictional movie. Instead of making up fictional characters and creating a world of make-believe, the documentary filmmaker’s job is to document real life and real people by accurately and fairly telling their stories. Journalism …
Take a look at these eight marketing characters advertising national brands. How many do you recognize? Do you know what product or company they represent? Every single time I showed pictures of marketing characters like this to my media students, 6-12, they instantly knew almost every single character They knew both the character name and …
Now that you have studied character marketing, it is time to come up with a product, a character and a commercial! Guidelines for your TV Commercial Project Your assignment is to create and produce a TV commercial using at least one character. Your commercial will promote a product using your character. Remember, your character should …
Computers completely revolutionized video editing. Before computers, video editing was more expensive and slow. It took a whole roomful of high-dollar machines if you got into big-budget production. The skills and techniques used were completely different from modern computer editing. For the most part, video editing on these old systems was only done by professionals. …
BUILDING CHARACTERS FOR A MOVIE When creating characters for a movie, consider the many different ways people behave, look and speak. Do you know anyone like this in real life? It always helps to follow the writer’s adage: “write what you know.” You can learn by imitating what has been done to create popular characters …
WHY IS THE NEWS MEDIA SO DESTRUCTIVE AND HOW CAN WE FIX IT? When I contemplate the full repercussions of the 24-hour, anything-in-the-world-goes information cycle, it scares me a bit. In my observation, as well as shown scientifically, humans are alarmingly susceptible to succumbing their will to authoritarian information and directives. It seems to be …
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