YouTube Adds Easy “Search Video” Creator

Remember that awesome Super Bowl ad video where they used nothing but screen capture video of an evolving Google search to tell a story?

That technique turned out to be so popular, YouTube added something they are calling Search On, which is an incredibly easy-to-use video creation feature that pulls together  screenshots and edits them together with a selection of music.

Here’s an example of a popular YouTube video using this function.  This video does an incredible job of storytelling.  Make sure to listen for the siund effect at the very end that tells you how the story ended.

This Search On video about Niche Celeb, the online video program I am currently promoting created by the McFadden Brothers and their dad, actor Thom McFadden.  With the use of the dramatic music, I think it makes a fairly watchable and effective video ad for the program.

Simple screen cast videos like this can be extremely effective.  Now, with YouTube’s new Search On Video Creator function, any short search video is super easy to create.  You don’t need any software, just a YouTube account.  Here are the simple steps you take to create a video like this yourself.

To use the Search On YouTube video creator, click here.

Once you get to that page, click where it says “create your own” and you’ll be taken to a page where you can enter in whatever keywords you want.  Then you can indicate whether you want your screen capture image to be of a general web search, an image search, maps, blogs, or whatever.  This helps give your video some visual variety.

You’ll get a preview of your screenshot, so you can see if it says what you need it to say.  If not, just change your keywords or the type of search.

When you’ve entered in all the search terms you want, click next and some music selections will pop up.  You can listen and then make a selection.

Click next and your video will be rendered.  If you like it, YouTube has made it easy to share on Twitter or Facebook and a handful of other places.   You can also grab the embed code or link code.

The whole process takes about two minutes and costs you nothing.  Considering that, the result is pretty incredible if you ask me!

Thanks for reading Video Production Tips

Lorraine Grula