{"id":923,"date":"2008-12-06T12:57:17","date_gmt":"2008-12-06T17:57:17","guid":{"rendered":"http:\/\/www.videoproductiontips.com\/?p=923"},"modified":"2023-10-31T17:54:05","modified_gmt":"2023-10-31T22:54:05","slug":"online-video-viewers-not-very-patient","status":"publish","type":"post","link":"https:\/\/www.videoproductiontips.com\/online-video-viewers-not-very-patient\/","title":{"rendered":"Online Video Viewers: Not Very Patient!"},"content":{"rendered":"

I read some statistics today that were a bit disheartening for online video creators.<\/strong><\/em><\/h3>\n

\"opacity<\/p>\n

According to Tube Mogule.com, online video viewers are some of the most impatient people imaginable.\u00a0 After a mere ten seconds of watching, 10% of online video viewers have clicked out of your video.\u00a0 By the one-minute mark, over 50% have clicked out of it.\u00a0 Yup, after one measly minute, only 46.44% of people who were interested enough to watch your video in the first place are still watching.<\/strong><\/em><\/p>\n

It gets worse.\u00a0 For those who do hang around past one minute, most of them don’t hang around for long.\u00a0 A paltry 9.42% are still watching your online video at the five-minute mark.\u00a0 That means 90%<\/strong> of people decided they had something better to do than watch your video<\/strong>.\u00a0 OUCH!<\/p>\n

These people have itchy mouse fingers!<\/p>\n

\"image<\/p>\n

 <\/p>\n

Obviously, this means your video had better be dynamite right off the top.\u00a0 Don’t save your good stuff for last!<\/p>\n

Trying to decide how long to make your video is one of the most FAQ of all video FAQ.\u00a0 The best advice is shorter is better.\u00a0 Add “start with a bang” to that. \u00a0 If you don’t, your precious video will not do well with impatient online video viewers.<\/strong><\/p>\n

As video producers, most of us are in love with our videos. <\/strong> We want them to pack in every detail of information and ten minutes doesn’t seem like long enough.\u00a0 Obviously, viewers feel differently.<\/p>\n

\"Antique<\/p>\n

Some of the best advice I can give you is listen to your viewers!<\/strong> You are NOT making online video to satisfy yourself, you are making it for other people.<\/strong> I really am sorry to be the one to shatter that relationship for you.\u00a0 Being an “experienced gal.” (old curmudgeon) I remember the heartache of learning the same lesson myself.<\/p>\n

    \n
  • To make your video as short as possible yet still pack in quality information, make sure your script is as concise as possible.\u00a0 Give the big picture and let some of the details go.\u00a0 Stay laser focused and don’t go off on tangents.\u00a0 I always go over a script 3 or 4 times, chopping out every unnecessary word I can.<\/em><\/strong><\/li>\n<\/ul>\n

    While editing, keep the pace going quickly.\u00a0 Three 5-second shots are usually better than one 15-second shot.\u00a0 Have your narrator speak fairly rapidly. \u00a0 Add upbeat music.<\/p>\n

    \"large<\/p>\n

    Online video viewers are a fickle bunch.\u00a0 Why shouldn’t they be?\u00a0 They have 50 gagillion-billion-zillion videos to choose from.\u00a0 (Give or take.)\u00a0 So your video has to start with a bang, keep on banging, and then end with a bang.<\/p>\n

    \"\"<\/p>\n

    Thanks for reading video production tips.<\/p>\n

    Lorraine Grula<\/p>\n

    \"lorraine<\/p>\n

    FOOD FOR THOUGHT<\/strong><\/p>\n

      \n
    • According to the survey quoted in the article, how many people were watching the video at the one-minute mark?<\/li>\n
    • Name two things stated in the article that can help viewers like your video enough to watch it?<\/li>\n
    • Can you think of any additional things you think would entice people to watch your video?<\/li>\n<\/ul>\n

      \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

      How long should your online video production be? Shocking statistics from a leading online video site tell you short and sweet rules. <\/p>\n","protected":false},"author":1,"featured_media":19934,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[365,127,363,1],"tags":[74,185],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.videoproductiontips.com\/wp-content\/uploads\/2023\/10\/tv-eye-buwNcqu4dS31ZkjRd6UK-1-sgzux.jpg?fit=1024%2C1024&ssl=1","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.videoproductiontips.com\/wp-json\/wp\/v2\/posts\/923"}],"collection":[{"href":"https:\/\/www.videoproductiontips.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.videoproductiontips.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.videoproductiontips.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.videoproductiontips.com\/wp-json\/wp\/v2\/comments?post=923"}],"version-history":[{"count":4,"href":"https:\/\/www.videoproductiontips.com\/wp-json\/wp\/v2\/posts\/923\/revisions"}],"predecessor-version":[{"id":19976,"href":"https:\/\/www.videoproductiontips.com\/wp-json\/wp\/v2\/posts\/923\/revisions\/19976"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.videoproductiontips.com\/wp-json\/wp\/v2\/media\/19934"}],"wp:attachment":[{"href":"https:\/\/www.videoproductiontips.com\/wp-json\/wp\/v2\/media?parent=923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.videoproductiontips.com\/wp-json\/wp\/v2\/categories?post=923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.videoproductiontips.com\/wp-json\/wp\/v2\/tags?post=923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}