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What Makes an Effective Online Marketing Video?

How To Make Effective Online Marketing Video

No one doubts the power of online video marketing.

Of course the question: “What is the best and most effective way to do online video marketing?is forever evolving.

How To Make Effective Online Marketing Video

The answer can only come from testing, trial and error of course.

From the research I have seen,  the biggest take away message for me was don’t be afraid of auto play videos. When they split tested a landing page with an auto play video against a still image, the video CREAMED the still image.

The landing page with the video was 85% more effective at converting visitors.  85% higher conversions!

So, if anyone needs any more convincing that video marketing online is the greatest opportunity ever, give them that stat and watch their jaw drop.

Go take the quiz yourself.  You’ll learn something and have a lot of fun at the same time.

Thanks for reading VPT

Lorraine Grula

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Lorraine Grula


Lorraine Grula enjoyed a fast-paced, multifaceted career in the television and video business, producing, shooting, writing, and editing documentary-style videos in both news and corporate settings. Later, she got to teach media and video production in two high schools, which then morphed into instructional design and corporate training. Lorraine is now dedicated to sharing her vast knowledge with others who wish to learn the art of video making, with an emphasis on storytelling and creating professional-quality videos for the internet as simply, yet creatively as possible.

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