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How to Write A Talking Head Sales Video Script

Free Talking Head Fill-in-the-Blank Video Script!

A talking head video is one of the best ways to use video online to market yourself. But what are you going to say?

This post has a fill-in-the-blank talking head video scripts you can copy. Just swap out the details and use the script as your own.  Now how is that for an awesome present?

First, let’s look at this video talking head I did for a client. It follows the basic sales script format I use all the time.

  • Say hello
  • Describe Your Customer’s Problem
  • Give Your Solution
  • Call To Action
  • Benefits of Your Product Solution
  • Repeat CTA
  • Say Bye

You can use this format too. Just make it specific to your product. Watch the video and see how I flush out the basic format into a video lasting 1:24.

Now we’ll talk more about how to make talking head marketing videos just like this one! Other sample talking head script templates are below.

For a talking head marketing video, (the kind I keep insisting is the easiest and most effective thing that most my readers can do) this script templates work well no matter what your product or service. It can be adapted and customized for anyone.

Script writing using this template is largely a fill-in-the-blank exercise.

What Makes a Good Script for a Talking Head Video?

Much to the dismay of the creative side of me, writing a script for this kind of video is not an exercise that would put in you  in contention for an Oscar in scriptwriting.  Rather, a good talking head sales script is simple,  clear and gets your point across quickly.

A talking head video script like this is a brief introduction of you and your service to the potential customers.  Say hello and tell them the essential key elements.  Be brief and focused. Lay out the typical problems and how your product is a solution. Give a distinct call-to-action.

Final length should be no more than two minutes for a video of this style.  One minute, or even 30-45 seconds, might be best in most circumstances.  Keep it short but at the same time, give them all the info they truly need.

In your script, make sure you give some kind of reason why your service is the one they should select.  This could be based on experience, superior skills, or because you are giving a great bargain. In other words, spell out the benefits of you and your product.

Then, add a distinct call to action.  Whether the call to action is to buy this or sign up for that or email you, be specific and directly ask potential customers to take the next step in doing business with you.

After reading the example below, think about your own business then write out your own talking head video script using the specifics of your business.  Practice reading it aloud.  Listen for flow and how easily the words come out of your mouth.

A good video script needs to use words that are easy to pronounce. Even professional narrators do poorly with tongue twisters.  Modify your script as you hear it aloud to make to flow better.

Then, set up your camera and lights and you are ready to record.  Use some sort of teleprompter like your laptop. Even scotch taping a copy of the script to the bottom of your camera lens can function as a low-budget teleprompter.

cheap substitute for a teleprompter
Tacky, but effective! 🙂


(Fill-in- the-blank example)
The three example marketing video scripts above all follow this skeleton structure:

Hello, I’m _______________.

My product or service is ____________________.

If you have _______________ problem, my service can benefit you in these ways _______________________.

I am better than my competition for this reason  ________________________.

So take this action __________________________  in order to reach me so I can make your life easier.  You will be rewarded with this _______________.  Thanks, goodbye.


Take this skeleton script, fill in the blanks, then dress up some of the language by using more powerful verbs, more descriptive adjectives, and a bit of professional jargon.  Make it sound true to YOU.    Read it out loud to see if it sounds right.  If it doesn’t, change it around until it does.    You can put a lot of meaning into a script using voice inflection and tone and that can affect what words you use.  So reading it aloud is an essential part of the process.

That’s all you need to do to have a very functional script for your talking head marketing video.

That wasn’t hard, was it?

Not quite the same thing as writing the Great American Screenplay but a very effective form of scriptwriting. 🙂

Thanks for reading Video Production Tips.

Lorraine Grula

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Lorraine Grula

Lorraine Grula enjoyed a fast-paced, multifaceted career in the television and video business, producing, shooting, writing, and editing documentary-style videos in both news and corporate settings. Later, she got to teach media and video production in two high schools, which then morphed into instructional design and corporate training. Lorraine is now dedicated to sharing her vast knowledge with others who wish to learn the art of video making, with an emphasis on storytelling and creating professional-quality videos for the internet as simply, yet creatively as possible.

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  1. Thanks so much for these tips! As an online copywriter, I’m always looking for new ways to help my clients promote their businesses. Video marketing is here to stay and these simple outlines will give me something to work with while helping clients make their own videos.

  2. Hi Courtney.
    Thanks so much for your kind comment. I am always gratified to know my blog helps people. Please feel free to share my script templates with anyone as long as you always tell folks where they come from. Thanks.

  3. I found this post to be very useful to me today. You’ve saved me a ton of time, so I thank you. I’m a copywriter working on scripts for some ‘talking head’ videos for a client. These scripts are just what I needed to keep them from rambling on for ten minutes on camera. 😉

  4. Hi Evelyn.
    Glad to hear it! You use those scripts to your heart’s content. I can just about promise you that every single talking head video you do from now until Kingdom come will be very similar to those scripts. So hold on to them! Thanks for leaving a comment.

  5. Omg, thank you so much for this information. I have a call center training business and have to train some of my call center agents. The problem i have faced in the past is being able to create compelling videos for the call center agents to watch without falling a sleep and without me rambling on and on. This script process was super easy to follow, and i had never thought of pasting the script to my tripod stand. Totally amazing. I think that i will start doing that. I love the script structure, because it gives a clear direction to follow. Thanks so much

  6. Hi Virtual Call Center.
    Thanks so much for your nice comment. I always love to hear that my blog helps people! You use those scripts to your heart’s content and let me know if you need anything else. Good luck! If I get a phone call with a script that sounds familiar I will smile! 🙂

  7. thank you so much for the tip and example, it’s help me a lot,and give an idea to start…thanks. God bless you.

  8. You are so very welcome Catherine. I am always happy to help people learn video. There is a lot here and all of it is free right now so explore and have fun. My best advice to novice who wants to do marketing videos is stay real simple or hire a pro. KISS Keep it simple! Talking heads with natural light and webcam is easiest.
    Lorraine G.

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