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Explainer Videos: What Makes a Good Explainer Video Script?

Explainer videos have become an incredibly popular way for businesses to tell their story because they can give an incredible ROI. They’re not terribly expensive to have professionally produced.

Explainer videos tend to get a high view rate. People love them because they’re fun, concise and easy to understand.

Animated explainer videos can be a great investment. This infographic was prepared by Bread n Beyond, a company that produces explainer videos. I’m not affiliated with them at all, and this is not even an affiliate link, but the infographic is nifty, so I thought I’d share.

I hope you like it. It does a good job of explaining the flow and common storylines used in explainer videos. That’s a lot of explaining. 🙂

The examples shown and the common formats for stories cam be applied to any business. Look through the graphic and think about how you might script an explainer video for your business.

The Ultimate Cheatsheet to Explainer Video Scripts [INFOGRAPHIC]

The Ultimate Cheatsheet to Explainer Video Scripts [INFOGRAPHIC]
Courtesy of: Breadnbeyond

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Lorraine Grula


Lorraine Grula enjoyed a fast-paced, multifaceted career in the television and video business, producing, shooting, writing, and editing documentary-style videos in both news and corporate settings. Later, she got to teach media and video production in two high schools, which then morphed into instructional design and corporate training. Lorraine is now dedicated to sharing her vast knowledge with others who wish to learn the art of video making, with an emphasis on storytelling and creating professional-quality videos for the internet as simply, yet creatively as possible.

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